6.19.2008

Stepping into Tomorrow - Jezign Light Up Kicks

I don't know how to feel about these...I low key feel that light up shoes belong in the same catergory as 90s babies who are on that roller-shoe steeze, but with the fashion trends these days, who knows.

From Complex:

It’s been a minute since we saw light-up kicks—think back to the days when everyone was flossing those L.A Gear joints that flickered with every step. But it seems like Jezign, an advanced footwear illumination brand, is trying to make night-friendly kicks hot again. Perfect for after-hours summer balling, the Jezign line is focused around the brand’s most popular silhouette, “The Bubble Cloud”, a technical basketball shoe tricked out with a bright light in the sole. Although basketball sneakers are the bread and butter of the company, Jez also developed a casual collection which they claim is “generating a buzz with fashion-conscious urban consumers and celebrities.” We’re not sure if we’d rock these with our skinny jeans, but there’s a time and place for everything. The shoes are available for $150 at finishline.com Watch the promo video below.





Maybe Moguls really DO wanna get their Billie Jean on and light up the sidewalk when they walk--especially if the kid is not your son...and glowing in the dark while you dunk on a dude wearing mere Jordans must be empowering.

So what do you think Kick Stans...

Would you cop these?

4 comments:

an_jel_ick_ah said...

okay now try running from the cops in those shoes... your ass aint gunna be hiding no where...


"Yo my dude you know where i can get some weed?"
"Ya man the nigga with the green Jezigns on the corner!"

Those are the lamest shoes i've ever seen. Almost as bad as the Dada Sprewells.

The only way some shit like that would come back into style is if Nike did it or Jordan which is pretty much Nike.

MarKu$ the ArTiSt said...

LOL...I mean the air yeezys GITD, but thats subtle...

I don't need the flashing lights kicks.

C.U.R.T. Connors said...

what about saucony's?

i remember my old l.a. gears with the lights.. they should bring those back instead

Anonymous said...

These shoes are dope. I have two pairs and they look sick when I'm doing 90mph on my bike at night. I like them better than L.A GEAR cause the light doesnt flash and you can turn them off at the push of a button.