Mogul Steeze - Shawn Carter

Jay-Z--Gazillionaire, King of Catergory C, Mogul Steeze Extraordinaire, and CEO of Hip Hop (Sorry Papa Rusty, you missed us with that Yoga Steeze...Don't worry, you're still a shareholder.) is doing it bigger than Warren Buffet these days.

With his Mogul Steeze higher than Gary Dourdan at Coachella, one can't help but wonder how he does it. Peep the Blueprint and read on. Future Moguls take notes.

The Corporate Takeover of Jay-Z
By JASON “JAY” MOHAWK

(CORPORATE TAKEOVER) - Last month, in a move that many should have seen coming, hip-hop mogul Shawn Carter finalized the corporate takeover of Jay-Z Inc. when he sold the remainder of the franchise to concert promoter Live Nation. After years of building up the brand called Jay-Z, Carter is doing what any smart investor would do at this point: Cashing in.

In the minds of his audience, rapper Jay-Z is the epitome of cool. “Jay’s just that dude—Period,” says Ryan Bence, 22, a senior at Arizona State University. “He is the Sinatra of our day. He’s who everyone wants to be.” Another fan, 21-year-old LaShonda Shepherd, a student at the University of Maryland, insists, “Jay is one of the few rappers now that still gives me chills. I listen to him, and I’m sucked in.” It’s that larger than life persona that has helped the entertainer gain such a devout following among hip-hop fans, and sell more than 33 million albums worldwide. But as he himself is quick to remind you, there is an important distinction between Shawn Carter and his braggadocios alter ego, Jay-Z the hip-hop star: while Shawn Carter is a businessman, Jay-Z is a business, man.

Over the years, Carter has successfully used Jay-Z’s influence as a hip-hop star to build a franchise of businesses that capitalize on the rapper’s popularity. “[Jay-Z] is a purveyor of quality and value,” says Robby Wells, chief strategy officer for Acme Content Co. “He adds value to the lives of his consumers—just like any trusted brand. Where he is different than a typical brand is that he has an extreme amount of highly valuable influence. He could easily stand on the merits of what he is famous for, but he has shot to extreme levels of success due to his influence.”...

peep The Corporate Takeover Magazine for the whole article.

The Jigganaut is unstoppable. He's got Live Nation Pringles that will last him and his family a lifetime, Rocawear is ACTUALLY wearable, and Bey is on some real Wifey Steeze right now. The stars seem to have alinged for Mr. Carter. Thank God I'm a Sagittarius like him. I got next. I'm just gonna have to pass on that 40/40 Club Vegas.